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Our Amazing Team Doing What They Do Best
 

Train by Cell: Our Mission

Guide By Cell logo

Train By Cell is at the forefront of the mobile training movement, bringing a variety of solutions for content storage to onboarding solutions. Our mobile solutions allow companies of all sizes to connect and be a resource for their employees, anytime and anywhere. Train by Cell will help find a mobile solution that is right for you — whatever your needs may be.

 

Meet Our CEO, Dave

Dave Asheim
Train by Cell President/Founder, Dave Asheim

Dave Asheim is a veteran of innovative technology and software providers with 15 years of mobile technology experience. Before founding Guide by Cell and its Train by Cell Division in 2004, he was President of Well Engaged, the largest B2B software provider of web-based chat and discussion software and the pioneers of pre-Google/Facebook social networking. He launched Train by Cell with the initial goal of extending learning and training into the workforce, and to additionally improve employee relations through enhanced communication.

Dave speaks at conferences about mobile technologies throughout the country and is an expert in understanding user behavior on a mobile device.

He holds a B.S. in finance and an M.B.A., both from the University of Illinois. Prior to joining the technology revolution, he was a banker in New York City, a Chief Financial Officer of a public company, and a Chief Operating Officer of a manufacturing company.

Here To Help You

Our mission is to provide the best mobile tools to meet your needs.

Client Relations

Client Relations

Our client relations department is here to help with your account set up, answer all questions and help with trouble-shooting. Reach us by phone, email or our web-based chat, we’re available when you need us.

Client Relations

Engineering

Our engineering team is here to make sure your mobile campaigns have the best possible chance for success. Our engineers will work closely with your team to make sure your software has all the needed specifications.

Client Relations

Solutions Consulting

Our Solutions Consultants are here to help you get all the tools you need. They listen and discuss your needs to make sure you get the best possible package. Even after the deals are closed, they like to check in to see how you're doing and make sure that you're getting the most out of our technologies.

Client Relations

Marketing

Our marketing team is on hand to help you with your mobile campaign roll outs. Whether it's consulting on how to market the service to your employees or input on your mobile website, the marketing team is here to make sure that your campaign goes off without a hitch.

Rebekah Hall

Rebekah Hall

Director of Finance and Administration

As Director of Finance and Administration for Guide by Cell and its sister divisions, Rebekah is in charge of billing and finance for all clients, as well as day-to-day HR duties for the team.

Fred de Guzman

Fred de Guzman

Client Relations Manager

Fred joins the team with years of customer service experience. He manages clients through the on-boarding process and trains them on our technologies. He also provides clients with answers to any technical questions or issues they might have.

Justine Klein

Justine Klein

Administrative Assistant

As administrative assistant, Justine helps with Accounts Receivable and invoicing as well as managing the office’s everyday needs.

Travis M. McGregor

Travis M. McGregor

Senior Mobile Solutions Consultant

Travis is a business development executive with 17 years experience in mobile technologies, with a hands-on practical approach to business.

Patty Ruland

Patty Ruland

Senior Mobile Solutions Consultant

Patty is a results-driven business development executive and sales leader with 20 years consultative selling experience within the IT/Technology industry, keeping her work fun,light, and engaging. She excels at connecting large organizations that have complex business problems with mobile solutions.

Jay Nevel

Jay Nevel

Mobile Solutions Consultant

Jay is a Bay Area native that brings over 10 years of sales experience. He enjoys super burritos and not so long walks on the beach.

Erick Velez

Erick Velez

Relationship Manager

Erick came over to Engage by Cell with one goal in mind- helping people solve problems through the use of mobile solutions! Outside of work, Erick enjoys spending time with his two dogs (Rudy and Ziggy), playing baseball and enjoying the different trails and beaches that the Bay Area has to offer.

Nathaniel Kennedy

Nathaniel Kennedy

Business Development

Nathaniel Kennedy is a design thinker, always on the lookout for creative, innovative solutions that promote efficiency. Using knowledge gained from his adventures in operations and logistics he's excited to provide flexible, custom-engineered solutions, helping companies deliver products and services to their customers in engaging ways.

David Chen

David Chen

Vice President of Engineering

As VP of engineering, David oversees all of our software development, implementation plans and project direction, as well as working with the team to constantly improve our technology.

Jun Guo

Jun Guo

Senior Software Engineer

Jun joined our team in 2005 with a background in Interactive Voice Response systems. He received a B.A. from Shanghai University.

Krist Mejia

Krist Mejia

Art Director/Designer

As our Art Director, Krist oversees design and art production for our marketing projects and campaigns, print and digital, while also instilling principles of UX and UI design to our front- and back-end platforms.

Roman Gokhman

Roman Gokhman

Content Producer

Roman Gokhman has worked as a content manager and producer at companies large and small. He is a longtime news journalist and editor, most recently with the Oakland Tribune and Mercury News. He is constantly writing and rewriting.

Gopal Hassin

Gopal Hassin

Visual Designer

Gopal is happy to bring his experience in design and web production to the GBC team. He has a passion for the arts, interface, alliteration, & misusing ampersands.